Real Estate Lead Routing & Nurture
Client
Skyline Properties
Timeline
4 weeks
Category
CRM
The Challenge
THE PROBLEM
Skyline Properties was pulling in 300+ Zillow leads a month but converting fewer than 4%. Leads sat in a shared inbox for hours before anyone reached out. There was no follow-up system, no lead scoring, and high-value prospects were indistinguishable from casual browsers.
Our Approach
THE SOLUTION
We built a lead scoring engine inside HubSpot that assigns a priority tier to every inbound lead based on zip code, budget signal, and time-on-listing. High-tier leads get auto-assigned to the top-available agent and a personalized SMS fires within 5 minutes. A 7-touch email drip keeps colder leads warm for 90 days.
HOW WE DID IT
01.Lead Source Audit
Mapped all inbound sources (Zillow, Realtor.com, site form) and identified the properties that predicted conversion - zip code, inquiry type, price range.
02.HubSpot Pipeline Build
Structured a tiered pipeline (Hot / Warm / Cold) with automated stage transitions based on lead activity, email opens, and agent notes.
03.SMS + Email Sequences
Wrote and deployed Twilio SMS sequences and HubSpot email drips tailored to each tier - high urgency for hot leads, value-content for cold ones.
04.Agent Assignment Logic
Built Make.com routing rules that assign leads to agents by zip code coverage, current workload, and availability schedule - no manual dispatch needed.
THE RESULTS
Conversion Rate Lift
First Response Time
Automated Nurture Window
Tools & Technologies Used
"We went from 4% to over 11% conversion in 60 days. The system qualifies and nurtures leads better than our best agent used to."
Marcus R., Broker-Owner - Skyline Properties
WANT RESULTS LIKE THIS?
Book a free 30-minute audit and we'll map out exactly how we'd automate your workflow.